Developed by the minds behind Architonic & Archiproducts
Designstandard AG is the Swiss-based company behind Designheroes, Designcatalogs, and Designfinder. Our platforms shape how products in architecture and design are discovered and find their way into projects.
Become a PartnerCurrent brand catalogs, brochures, and technical data sheets
Curated brands across interior design, lighting, architecture, and landscape design
Design icons — hand-picked, indexed for reference and project inclusion
years of design history
The most complete library of catalogs from architecturally relevant brands, open exclusively to verified architects, interior designers, and landscape architects. Save hours on research and specification.
Beyond price, performance, and certificates. A strictly curated space where authentic design creates lasting value through what truly sets it apart: authorship, history, and cultural weight.
Projects, saved catalogs, and brand conversations connected across both platforms. From first save to quote request, research never disappears into browser tabs.
One AI foundation powers Designheroes and Designcatalogs, each tailored to its specific task. On Designheroes, it acts as a specialist in design history and culture. On Designcatalogs, as a technical specification assistant. Wherever accuracy counts, human curation sets the boundaries within which the AI operates.
The vocabulary
Specialists develop the platform’s taxonomy: 246 product categories and over 4,200 defined properties. The AI selects strictly from this framework. It cannot invent a term no human approved.
The catalog
Every catalog is indexed by hand before anything is read: product scope, application, specialization. Only then does the AI tag the pages, knowing exactly what it's dealing with.
The curation
At Designheroes, every product is curated, alongside the represented brands, galleries, auction houses, and museums. On Designcatalogs, every manufacturer is evaluated for its relevance to professional specification. Being here is a verdict, not an upload.
The access
Designheroes is open to everyone. On Designcatalogs, every professional goes through a manual verification process before gaining access to search and specify. Gatekeeping is handled by humans, not a form.
Designcatalogs for brands
Your catalogs, inside the definitive library of architecturally relevant brands. Here, specifiers save hours on inspiration and specification. Send us the files: we classify them, sync them weekly, and put them in front of the people choosing what goes into a project.
Free. For brands and specifiers.
Catalog listing and search are free. Paid premium extensions will follow.
Designheroes for brands
What matters is not your founding year, but who you work with. Activate your history, or establish the provenance for the work you create today. Present your current collection in the curated context of the finest classics across 200 years of design history. No replicas, no “inspired by”.
Paid partnership by application.
For sales representatives
Get found by specifiers defining products in your territory. Designcatalogs places representatives directly on every catalog page. So planners reach you seamlessly for samples, quotes, and advice.
Free for independent brand representatives.
Together with our partner and shareholder Archiproducts, Designheroes and Designcatalogs form an ecosystem of three specialized platforms. Brands guide the full journey from initial discovery and specification to iconic status through a single media partnership: Archiproducts One.
Let’s talk about Archiproducts One
Where your products get discovered.
The world’s largest year-round digital trade fair for architecture and design.
Where your products get specified.
The definitive digital library for architectural specification.
Where your products build a legacy.
The digital museum for design culture and design history.
Combined reach across all three platforms: Archiproducts, Designcatalogs and Designheroes. Designstandard’s own figures are at the top of this page.
Same trust network, different moment in a design decision. Designheroes is the authenticated marketplace for design classics; Designcatalogs is the spec/reference layer for current and historical brand catalogs.
| Designheroes | Designcatalogs | |
|---|---|---|
| Positioning | The curated digital design museum spanning 200 years of design history | The most comprehensive catalog archive of architecture-relevant brands |
| Access | Open to everyone | Accredited specifiers only (verified credentials) |
| Commercial Model | Free for galleries, auction houses, museums, and institutions (invitation/application); paid for brands (invitation/application) | Free for accredited specifiers and brands (catalog listing & search free via invitation/application); paid premium extensions planned |
| Audience | Collectors, design enthusiasts, and value-sensitive specifiers | Accredited specifiers (architects, interior designers, landscape architects) |
| Focus | Curation, culture, value preservation, and legacy | Completeness, inspiration, project specification, and technical execution |
| Content | Digital Design Museum, magazine, specialized sections, and design classics | Current brand catalogs: from foundation to roof, from sofa to urban furniture |
| Function | Editorial storytelling, product contextualization, and design history | Catalog sourcing, sample requests, and quoting |
No, a single account is all you need. Your central login works seamlessly across our entire ecosystem. Access to Designcatalogs requires professional verification, while Designheroes is open to everyone. Designfinder serves as a collaborative tool connecting both platforms.
All brand partners, artisans, galleries, auction houses, foundations, and museums (Designheroes), as well as brands and specifiers (Designcatalogs), are carefully reviewed by Designstandard AG prior to admission. This unified quality standard applies consistently across the entire ecosystem.
Archiproducts is a commercial partner and shareholder of Designstandard AG. Together with Archiproducts, Designheroes and Designcatalogs form a three-platform ecosystem accessible to brand advertisers through a single media partnership: Archiproducts One.
Admission is fully controlled and decided at our discretion upon application or invitation. On Designheroes, we partner with brands contributing to design culture, galleries and auction houses committed to authenticity, and museums preserving design history. On Designcatalogs, we accept brands directly relevant to architecture, interior design, and landscape architecture.
Designstandard AG is a Zurich-based company founded in 2003 by Nils Becker, co-founder of Architonic, and Susanne Fritz, principal of Susanne Fritz Architects. Supported by shareholder Archiproducts, Designstandard AG is conceived by minds each bringing over 25 years of professional experience. Our goal is to simplify and unify product search in architecture while making the connection between specifiers and the industry as seamless as possible, developing Designheroes, Designcatalogs, and Designfinder as the premier ecosystem for architecture, interior design, and landscape design.
A brand, a gallery, an auction house, a brand representative, an accredited specifier, a cultural institution, or a museum. Say which, and we will set up the right conversation.