Designstandard AG is the Zurich holding company behind Designheroes, Designcatalogs and Designfinder. We build the standard for how products are discovered and specified in architecture and design.
Book a demoCatalogs, brochures, and documents from the latest years
Brands, from furniture and interior design to architectural and structural features
Design classics, from yesterday and tomorrow
years of design history
The most complete library of catalogs from architecturally relevant brands, open only to verified architects, interior designers and landscape architects. Hours saved on inspiration and specification.
A curated reference and marketplace for original design: new, vintage and rare, vetted for provenance. No replicas, no “inspired by”. Pieces built to last, and to be worth keeping.
Projects, saved catalogs, a personal feed and a record of every brand conversation, running inside both platforms rather than beside them. Where a specifier’s research stops disappearing into browser tabs.
One AI foundation runs under Designheroes and Designcatalogs, and each platform’s assistant is built for what that platform is for. On Designheroes that means a specialist in design history and design culture. Neither is left to its own judgement: at every point where a wrong answer would cost someone a decision, a person sets the boundary first, and the machine works inside it.
The vocabulary
Specialists build and review the taxonomy the whole platform runs on: 246 product categories, 4,200+ defined properties, revised by expert panel. The AI selects from it. It cannot invent a term nobody approved.
The catalog
Every catalog is classified by hand before anything is read: its scope, its territory, what it actually covers. Only then does the AI tag the pages, and it does so knowing exactly what it is looking at.
The brand
Not every brand is a fit, and the test differs by platform. Designheroes asks whether the products could become tomorrow’s design classics, and whether the brand works with architects and designers. Designcatalogs asks whether it is relevant to architects, interior designers and landscape architects at all. Being here is a judgement, not an upload.
The audience
Every gallery, auction house, foundation and museum is reviewed before listing, and on Designcatalogs every professional is reviewed before they can search. Both sides are vetted by people, not by a form.
Designcatalogs for brands
Your catalogs, inside the most complete library of catalogs from architecturally relevant brands, where architects, interior designers and landscape architects save hours on inspiration and specification. Send us the files. We classify them, sync them weekly, and put them in front of the people choosing what goes into a project.
Free. For brands and specifiers.
Designheroes for brands
What decides it is not age but who you work with. Activate the history you have, or start the record for the work you are making now. Your current collection in a curated context of vetted originals from galleries, auction houses, foundations and museums. No replicas, no “inspired by”.
Partnership, by application.
For sales representatives
Get found by the architects specifying the brands you represent, in the markets you cover. Designcatalogs lists representatives beside the catalogs they carry, so when a specifier has found the product, they reach the person who knows it well enough to quote, sample and advise.
Independent representatives are listed free.
Designheroes and Designcatalogs sit inside a wider three-platform journey with Archiproducts, our commercial partner and shareholder. Brand advertisers can reach all three through a single media partnership: Archiproducts One.
Let’s talk about Archiproducts One
Where products get discovered.
Where products get specified.
Where products get remembered — and become design classics.
Combined reach across all three platforms: Archiproducts, Designcatalogs and Designheroes. Designstandard’s own figures are at the top of this page.
Same trust network, different moment in a design decision. Designheroes is the authenticated marketplace for design classics; Designcatalogs is the spec/reference layer for current and historical brand catalogs.
| Designheroes | Designcatalogs | |
|---|---|---|
| Audience | Collectors and professionals | Architects, specifiers, professionals |
| Focus | Authenticity & provenance | Spec & reference depth |
| Content | Design classics, vetted originals | Current & historical catalogs, archives |
| Commerce | Current, pre-owned, collectible | Catalog/spec sourcing |
No — one account is enough. A single central login works across all our sites. For Designcatalogs we additionally verify that you are a professional: verified professionals get access to Designcatalogs, everyone else uses Designheroes. Designfinder is connected to both platforms as a collaborative tool.
Every Brand Partner, Artisan, Gallery, Auction House, Foundation, and Museum is reviewed by Designstandard AG before being listed — the same standard across every sub-brand.
Archiproducts is a commercial partner and shareholder of Designstandard AG. Designheroes and Designcatalogs sit inside a wider three-platform ecosystem alongside Archiproducts, reachable by brand advertisers as a single media partnership: Archiproducts One.
Brand Partners, Artisans, Galleries, Auction Houses, Foundations, and Museums — see Meet Our Partners below to apply.
Designstandard AG is the Zurich holding company and trust authority behind Designheroes, Designcatalogs and Designfinder. This website is the corporate home for the group. Designheroes.com is the marketplace product, not the holding company site.
A brand, a gallery, a sales representative, an investor. Say which, and we will set up the right conversation.